This post is not about me, it’s about you.
It’s about your hope of finding more customers.
It’s about your fears of saying the wrong thing in your emails, or worse, having no one read them.
It’s about your dreams of having total control over the number of customers visiting your site every single day.
Do you see what’s going on here?
I’m not talking about what’s important to me, but what’s important to you.
Most online businesses, including more than one of mine, try and find more customers by BLASTING out more emails, more offers, and more ads.
But customers don’t care about you trying to sell them something, they care about having their painful problems solved.
Luckily, a few companies get past this stage and start trying talking about what they think their customer’s problems are.
But guessing is a terrible way of trying to figure out what’s important to your current and potential customers.
As an example, Comcast keeps calling my friend trying to sell her a cable subscription after she’s repeatedly told them she doesn’t own a TV.
Talk about being out of touch with your customer!
So, what’s the answer?
Learn to speak the language of your customer.
Learn to speak about them and what they care about…
Because they don’t care about you.
They care about their problems and finding a solution, hopefully, your solution.
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”Blair Warren – The One Sentence Persuasion Course
Speak their language and they will listen, then buy!
Luckily for you, the world has become a very connected place and you can learn to speak the language of your customers in no time by just asking your existing customers what their problems are.
You might be surprised to learn people love to talk about their problems.
And you can strategically use surveys to look into the mind of your perfect customer and discover how they think, speak, and act at the checkout.
If you’re interested in learning how to profitably survey your existing customers and write magnetically engaging emails that sell, please click below.